Holdout

Publish an alert

Your link, and the exact sentence the people who sign up will get. Your page goes up the moment you send it, and a person checks every alert by hand after that.

The language your page is read in. Not yours: your readers’.

Signed in, your confirmed channels show up here. Log in

The moment this alert is for. It heads your alert while people wait for it. The message you write below is that same moment in your own words, on the day it happens.

The one you want to promote. It is the link that goes inside the alert, not your channel address. We follow it to see where it ends up; we do not open the page.

The name and the model, nothing else. No price, no “deal”, no adjectives: this titles your page, the card people see when your link is pasted, and the alert itself.

The exact sentence they get, the day you give the word. In whatever language your people read: it goes out as you type it and we never translate it. They read it before accepting, so promise only what you will deliver. Name the thing, give the number, say why now.

The last part of your page address: letters, numbers and dashes. Yours to pick, and it is what your people will read.

It goes up straight away

You do not wait for us. Your page is live the second you send this, people can sign up on it, and you can publish the link in your channel. Until it passes review it stays out of our catalogue and search engines are told to skip it, and you cannot send the alert out yet.

And every single one is checked by hand

A person opens your link and reads what you wrote here. If it does not follow the rules the alert is called off and everybody who signed up is told it is not coming; if it happens again, or it was plainly on purpose, the account goes with it. Those people are the only thing you take away from this, so they are what it costs you.

The rules, in full